Marketing Tips for Yard Equipment and Supply Stores

The traditional yard supply store has now found itself in a competitive market. Over recent years huge companies like and have, in some aspects, cornered the yard equipment market share. It can be challenging for small to medium size businesses to compete with these giant retailers. However, with a good marketing strategy these challenges can be overcome. This article will take a look at both traditional and modern marketing methods that work for yard supply stores.

For the regular person working on a yard project, knowledge and customer service are vital. These types of customers often do not have a working knowledge of the tools or products needed to get their projects done. This is when a good staff team comes into play. With qualified and knowledgeable staff, customers will come into the store for help on their latest yard project and then subsequently to buy what they need.

It is important to encourage new customers and return customers for your yard supply store with sales and promotions. Promoting your store with giveaways, coupons and customer loyalty programs are time proven ways to build customer loyalty. For example, perhaps when a customer buys a big-ticket item, like a lawn mower, the store can offer a complimentary item for free. This creates an incentive to shop at your store over the big name stores.

The range of product is also an important factor in competing with big chain stores. When it comes to yard equipment, some customers prefer well-known or popular brands. By means of reviewing sales statistics, a store manager can make sure that brands that sell well are promoted and are always in stock. It is also important to offer products for both ends of the market: customers with a smaller budget looking for economical options and clients that have the money to pay more for higher quality products.

Build a Store Website

As much as yard equipment seems unrelated to computer and Internet technology, there is a strong connection with the two in the marketing world. Before making any purchase many people search online to find the most reasonable prices or the yard supply stores with the best reputation. This is why it is important for even a hardware store to have a website that is visible on the top search engines, for example, Google and Bing. How is this achieved? After developing a website, it is possible to perform Search Engine Optimization (SEO) on the site to “appear” higher on the search engine listings. Appearing on the first page on a search engine can introduce you to many new customers.

Let’s take a look at an example of how SEO can work for you. If you are a store that sells lawn mowers, you could potentially have a page dedicated to the lawn mowers that you carry in stock. This page can be optimized by a consultant to appear higher on a search engine when somebody searches for lawn mowers in your local area. This works extremely well when you are trying to attract local clients. For example, you could optimize a page with the title: Lawn Mower Sale, Vancouver BC. Now potential customers looking for a lawn mower in Vancouver can easily be directed to your site.

Marketing your store online also has other benefits. Many search engines now feature a local listing. For example, it is a good idea to list your business with Google MY business. This allows you to be visible to local search engine users who live or work close to your store. A web site can also be a good vehicle to advertise current deals and discounts. This can be a cheaper option than some traditional marketing techniques. An SEO consultant may also be able to help you with other forms of Internet marketing. For example, it can be a powerful tool to utilize paid advertising like Google Adwords or BingAds. This can also extend your online visibility and give you an edge over competitors.

Navigating the waters of Search Engine Optimization can be a little tricky for some business owners on their own. You may want to consider the services of a Vancouver SEO consultant. Local consultants typically have a good insight into the local marketplace and can physically visit your store to gain even more understanding. It can also be a good idea to meet with your SEO consultant face-to-face so as to build a trustful working relationship.

Employ SEO and Paid Advertising Methods

Although the marketplace can be tough for a local run yard supply store, it is still possible for these businesses to compete by means of traditional and online marketing campaigns.

Simple Tools That Every Homeowner Needs

Gardening/Yard Work ToolsSometimes the difference between an easy job and a hard job can be the tools that you are using. For example, think about the time difference between collecting leaves by hand and using a rake. When you take into consideration that most tools are relatively inexpensive and generally last for years, it can be worth the investment in a basic tool collection.

Garden Shovel

The multi-purpose garden shovel is one of those tools that can be used in so many contexts and for so many purposes. Whether planting some new saplings or helping your neighbor with that small renovation, a shovel is a must have in your shed.


The bucket is a tool that is simple yet so important. Whether your fertilizing the lawn or washing the car, the bucket is crucial.

Hose and Sprayer

A good hose is another great edition to the home. Keeping the grass and plants well watered, washing the car and so many other tasks are made much easier with a quality garden hose and sprayer.

Gardening Gloves

Keep your hands clean while your doing the dirty work. A pair of gloves will save your hands from becoming victim to a savage thorn or a dangerous spider bite.

Garden Rake

For those of you who enjoy the beautiful colors of autumn probably don’t enjoy the after effects… the dead leaves. However, with a good garden rake you can have your lawn cleaned up in know time. A garden rake can also have numerous uses if you’re a green thumb and you like to plant and cultivate a hobby garden.

Pruning Shears

If you have a hedge or trees in your yard there is a good chance you could put to use a pair of pruning shears. Pruning shears are a tool that help you keep your garden looking neat and tidy. Cutting down dead branches/twigs, keeping your hedge perfectly neat and weeding are all made easy with this basic tool.

These modest tools can potentially save you a lot of time, energy and backache. The tools on this list are also low cost options that serve many purposes. Next time your in the garden, ask yourself, “Is there a tool that could make this job easier?”

Vancouver Plans To Be The Greenest City

A city built on the ocean, while at the same time nestled in between awe-inspiring mountains, there is no doubt that Vancouver is one of the most beautiful cities in the world. It seems as though the locals respect this natural beauty. Both the Vancouver city government along with the residents of Vancouver pride themselves on being environmentally friendly. With this in mind, it is little wonder that the Vancouver city government released a plan to be the most “green” city by 2020. Let’s take a look at some of the aspects of change outlined in the plan.

Map of Vancouver

A commendable aspect of the plan is the dedication to utilizing renewable energy. Mayor Gregor Robertson outlines that the city would like to use 100% renewable energy sources to combat the negative aspects of climate change. The success of this program thus far is reflected in the results over the last few years. From 2011 to 2015 there was a 7% reduction in greenhouse emission gases.

As beautiful as the surrounding of Vancouver are, there is no denying that with work and home commitments majority of life is still spent indoor. The 2020 plan aims to regulate how buildings are constructed so as to improve their environmental sustainability. For example, the report outlines that with new building codes; Vancouver buildings will use 50% less energy than other buildings in the province.

Public transport is another key aspect of a well running city. The public transport is not exempt from the cities focus on renewable energy and sustainability. The city reports that 50% of all public transport “trips” are made by vehicles that utilize renewable energy.

Lost Lagoon Lake - Vancouver

The efforts of Vancouver City municipality and its residents to move toward a more sustainable future are admirable. There is no doubt that as we move towards the year 2020, the city of Vancouver will reap the fruits of their current planning.

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